Mystery Shoppers Evaluate the Following:

• Exterior Appearance
• Window Display Appeal
• Entry Impression
• Access to Product
• Ease of Traffic Flow
• Sensibility of Displays
• Service Response Time
• Service Attitude
• Service Procedure
• Cash-Out Procedure
• Loss Investigations
• Comparison of Facilities Available
• Retail Sale Margins
• Franchise Compliance Audits
• Competitor's Management Ability
• Comparison of Product Lines Available
• Competitor's Marketing Matrix
• Overall Shopping Experience
• Proposal for Steps to Beat the Competitors

Clerks and other staff members will never know they are being “shopped” because mystery shoppers do not write reports while in your place of business. All reports are completed after leaving, and all information is fully disclosed to the Owner/ General Manager.

We will analize, identify and report back to you, verbally and in writing, the strategies your competitors apply and how effective they are in reality.

This “inside view” provides you with a powerful tool to combat ever-increasing competition within your retail sector.

Our analysis and survey will cover all products and services available at your competitors’ establishments.  It will also provide you with an independent “insight” into the effectiveness of your operations.

We “identify” customer service behaviour and compare that to the performance of your sales personnel.

Measuring “your market share”, we carry out strength, weakness, opportunity and threat analyses.

We use all types of research methods, including any of your specific choice, and not limited to:

• Telephone Surveys
• Audit Forms
• Person to Person Interviews
• Undercover Analysis
• Custom Forms
• Internet & Website Analysis

Training your staff and management in the application of modern retail sales and administration techniques, are additional services aspects we can provide.