Established in 1996 as a multi-dimensional marketing and media services company, VitAlex Inc., has earned its reputation as a prominent and reliable consulting firm offering a diverse range of interactive services.  It is this diversity that makes the company so unique.

Major Marketing Services

  • Strategic Planning
  • Research & Analysis
  • Market Feasibility Studies
  • Psychographic Identification
  • Cause & Municipal Marketing
  • Image Enhancement & Design
  • Customer Service Evaluation
  • Consumer Business & Competitive Intelligence Services

 

The effectiveness of any marketing program may be the single most important factor in determining the success of a business. Through comprehensive research, it is possible to determine an available market size, a target consumer, and the lifestyle trends associated with that group.

Using this information, our analysts determine the most effective methods for exposing the identified demographic group to your product or service. Subsequently, an image enhancement program is designed to build confidence in the quality and value of a product and / or service.

Advertising

  • Campaign Design
  • Media Negotiations
  • Corporate Presentations
  • Tracking & Measurability
  • TV & Radio Copy Writing & Production

By combining a knowledge of advertising mediums and marketing strategies with specific information about the target demographic and sales objectives, an exact advertising plan is developed. This maximizes the value of the advertising budget, creates top of mind awareness & name recognition, and generates a measurable response.

Scope of Special Events & Services

  • Conventions
  • Festivals & Galas
  • Custom Event Creation
  • Existing Event Evaluation
  • Concerts & Grand Openings
  • Event Planning Production
  • Celebrity Appearances

 

Special events provide an opportunity to reach a niche market without waste, generate traffic, promote sales, attract new sponsors, raise funds for cause-related activities and enhance corporate or product image.

Press Relations and Publicity

  • Story Line Identification
  • Press Release Generation
  • Media / Trade Publication
  • Press Conference Coordination
  • Special Event Tie-Ins
  • Public Service Campaigns

Sponsorship Development

  • Assets Analysis
  • Category Profiling
  • Strategy Design
  • Pricing & Packaging
  • Presentation & Negotiation
  • Implementation
  • Proof of Performance Reports

 

Creating an on-going line of communication between a business and the media can have a tremendous impact on visibility and help to establish a leadership position in a specified industry.

It is valuable to have  media experts identify potential story lines, prepare press and media releases and related information, and distribute that information to the appropriate publications. 

 

Changes in the economy, decreased efficiency of the media, and fluctuating lifestyle trends make it necessary for Corporations to seek alternative methods of marketing.  Sponsorship provides access to a “captured” audience, enhanced public image, media coverage, and increased sales.

Proper evaluation of events, properties, or projects will determine what assets are sponsorable, what sponsors hold the greatest potential for participation and what  level of  Return On Investment  is necessary to assure a mutually beneficial  and sustainable relationship.

Of particular interest  to most developers is our emphasis on raising sponsorship funds for projects, before major development costs are incurred.