| Established in 1996 as a multi-dimensional marketing and media services company, VitAlex Inc., has earned its reputation as a prominent and reliable consulting firm offering a diverse range of interactive services. It is this diversity that makes the company so unique. | ||
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Major Marketing Services
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The effectiveness of any marketing program
may be the single most important factor in determining the success of a business. Through
comprehensive research, it is possible to determine an available
market size, a target consumer, and the lifestyle trends associated
with that group.
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Advertising
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By combining a knowledge of advertising mediums and marketing strategies with specific information about the target demographic and sales objectives, an exact advertising plan is developed. This maximizes the value of the advertising budget, creates top of mind awareness & name recognition, and generates a measurable response.
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Sponsorship Development
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Changes in the economy, decreased efficiency of the media, and fluctuating lifestyle trends make it necessary for Corporations to seek alternative methods of marketing. Sponsorship provides access to a “captured” audience, enhanced public image, media coverage, and increased sales. Proper evaluation of events, properties, or projects will determine what assets are sponsorable, what sponsors hold the greatest potential for participation and what level of Return On Investment is necessary to assure a mutually beneficial and sustainable relationship. Of particular interest to most developers is our emphasis on raising sponsorship funds for projects, before major development costs are incurred. |
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Press Relations and Publicity
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Creating an on-going line of communication between a business and the media can have a tremendous impact on visibility and help to establish a leadership position in a specified industry. It is valuable to have media experts identify potential story lines, prepare press and media releases and related information, and distribute that information to the appropriate publications. |
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Special Events & Services
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Special events provide an opportunity to reach a niche market without waste, generate traffic, promote sales, attract new sponsors, raise funds for cause-related activities and enhance corporate or product image. |
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